Translated by Andrés Martínez Forero
‘Bogotá, My City, My Home’ strengthens its leadership in tourism! During FITUR 2025 - the world’s leading international tourism fair - Candelaria was introduced as a cutting-edge AI chatbot designed by the Bogotá Tourism Institute (IDT) to elevate the travel experience for those visiting Colombia's vibrant capital.
Check out: Tourism in Bogotá: 2025 Ready to Attract More Travelers and Investment
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Candelaria greeted attendees, introduced herself, and highlighted Bogotá as a dynamic destination rich in history, art, culture, and biodiversity. She emphasized the city’s diverse tourism offerings, from the stunning colonial architecture of La Candelaria - her namesake -to sustainable tourism experiences in the Eastern Hills, exquisite cuisine, and world-class museums. Through her presentation, Candelaria reinforced Bogotá's position as a top destination for travelers worldwide.
“‘Bogotá, My City, My Home’ is a destination that welcomes everyone with open arms. It’s everyone’s home! If you need recommendations, I’m here to help. Let me be your travel companion and make your experience unforgettable,” said Candelaria.
Andrés Santamaría, director of the Bogotá Tourism Institute, shared insights on Candelaria, a tool that reflects Bogotá’s evolution into a Smart Tourist Destination (DTI). He emphasized its distinction as a pioneering AI-driven solution for the country.
"We’re the first tourism entity in Colombia to implement generative AI trained with proprietary knowledge bases. While other tourism offices rely on traditional chat systems, our AI goes much further - it doesn’t just answer questions; it creates content and personalized experiences in real time, enabling unique interactions that were previously unimaginable,” explained Santamaría.
He also noted, “This project, fully developed by our in-house team, underscores our commitment to innovation and efficiency. It demonstrates how we’re using technology to transform the way we connect with visitors.”
Candelaria’s impact goes beyond text-based interactions. She will be personified through an interactive avatar, offering travelers a closer, more innovative and disruptive experience.
While programmed to provide detailed responses via text, Candelaria also incorporates real-time video interactions, positioning Bogotá as a leader in cutting-edge technology for tourism.
"In addition to offering guidance through text, Candelaria will allow users to interact with her through video. This unique implementation in Latin America is part of our strategy to enhance tourist experiences,” Santamaría added.
How to Interact with Candelaria AI
- Website: Visit www.visitbogota.co and click the circular icon at the bottom-right corner featuring Candelaria’s image to begin interacting.
- Mobile App: Download the Visit Bogotá app for free on the App Store or Play Store to access Candelaria AI from any mobile device.
Technology and the Future of Tourism
Artificial intelligence is transforming how travelers plan and enjoy their trips. Bogotá is leading this shift with tools like Candelaria AI, providing 24/7 information, personalized recommendations, itinerary planning, and seamless travel experiences.
Don’t miss:Bogotá Remains One of TripAdvisor’s Top 25 Trending Destinations for 2025
According to a Booking.com report, 41% of travelers are open to using AI to organize their trips, prioritizing conscious and responsible itineraries.
Candelaria’s presentation at FITUR 2025 underscores Bogotá’s status as a forward -thinking, tech-savvy destination, appealing to a global audience of tourists.
Explore Bogotá’s famous and hidden gems through the Tourism in Bogotá section on the Portal Bogotá: Turismo en Bogotá.
Check out the city’s iconic landmarks, cultural activities, cuisine, attractions, and natural landscapes in this video teaser. At an altitude of 2,600 meters above sea level, Bogotá awaits—plan your visit today!
