Translated by Andrés Martínez Forero
‘Bogotá, My City, My Home’ Shines as a Global Trending Destination in 2025! Colombia’s capital has been ranked among the world’s top 25 trending destinations based on traveler reviews, as announced by TripAdvisor in their prestigious 2025 Travellers’ Choice – Best of the Best Awards.
Check out: Tourism in Bogotá: 2025 Ready to Attract More Travelers and Investment
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In this year’s rankings, Bogotá secured the 15th spot in the ‘World Trending Destinations’ category, surpassing notable cities like Hong Kong (China), Doha (Qatar), and Singapore. Another Colombian city, Medellín, stood out by clinching the 6th position on the list.
Every year, TripAdvisor celebrates these awards that highlight the destinations, hotels, restaurants, and favorite activities that are best-rated and reviewed by travelers worldwide during the past 12 months, which are compiled by the platform.
“The city is constantly evolving, aligned with the latest trends, consolidating itself as a competitive destination at an international level. The combination of our rich history, vibrant culture, and focus on innovation allows us to offer a unique and memorable tourist experience. We are convinced that the future of tourism in ‘Bogotá, My City, My Home’ is very promising,” said Andrés Santamaría, director of the Bogotá Tourism Institute (IDT).
TripAdvisor users describe Bogotá as a vibrant, expansive, and exciting destination offering a rich array of culinary and cultural experiences. Highlights include its eclectic dining scene, numerous authentic bars and restaurants, excellent wines, and frequent gastronomic festivals.
Must-try recommendations from visitors include indulging in traditional empanadas with ají and exploring iconic areas such as the historic La Candelaria district and the northern zone of the city.
TripAdvisor’s ‘Best of the Best’ Category: What It Means
This Travellers’ Choice ‘Best of the Best’ accolade, marked with TripAdvisor’s yellow badge, represents the highest standard of travel excellence. It is awarded to destinations that receive an exceptional volume of positive reviews and ratings over a 12-month period. Out of eight million profiles on the platform, fewer than 1% achieve this recognition.
Don’t miss:Three Bogotá Nightclubs Rank Among the World's Top 100
Bogotá’s Transformation into a Top Tourist Destination
The sharp rise in national and international tourism in 2024 underscores Bogotá’s evolution from a transit hub into a fully-fledged travel destination.
“Bogotá is Colombia’s leading tourist destination, attracting 38.8% of international visitors. This success is largely driven by promotional strategies led by the Bogotá Tourism Institute (IDT), in collaboration with key partners like the Bogotá Chamber of Commerce and Invest in Bogotá,” explained Andrés Santamaría, Director of IDT.
In 2024, Bogotá welcomed over 13.5 million tourists (January to November), marking an 8.7% increase compared to the previous year. December 2024 broke records, with 1,163,823 domestic and international tourists—a remarkable achievement for a month that has traditionally seen lower visitor numbers.
The City's Management to Boost Tourism in Bogotá
These tourism results in Bogotá are largely motivated by strategies developed by the Bogotá Tourism Institute (IDT), such as the launch of the new narrative and city brand Bogotá, My Home, which was showcased in Times Square in New York, reaching more than six million people, and from which the city’s positioning in the world is promoted.
Likewise, the launch of the tourism offer platform and app, visitbogota.co, and the development of technological innovations to improve the tourist experience through the generative artificial intelligence chatbot, Candelaria, the first with a tourism focus in the country, which provides information 24/7 and interacts with users to provide information to those visiting the city.
Learn more here: Tourism in Bogotá, My Home: Get to know Candelaria, the tourist orientation chatbot.
The certification of Bogotá as an Intelligent Tourist Destination (DTI) focused on pillars such as innovation, sustainability, and accessibility, and initiatives like the allocation of 67 billion pesos in participatory budgets for localities aimed at developing the sector in 2025.
We invite you to explore the well-known and lesser-known tourist places by visiting the Bogotá Portal in its Tourism in Bogotá section.
Get to know, in the following video, some of the most iconic places in the city, its food, cultural plans, attractions, and natural landscapes. The capital of Colombia is located 2,600 meters above sea level. Get this glimpse and schedule a visit to our city, ‘Bogotá, My City, My Home’:
