Translated by Andrés Martínez Forero
‘Bogotá, My City, My Home’ continues to strengthen its presence on the international stage! The Colombian capital has been recognized as the sixth-best city in Latin America in the Brand Finance Global City Index 2024, the most comprehensive ranking of city brand perception worldwide. Additionally, Bogotá is the only Colombian city on the list, ranking 87th globally.
Check out:Bogotá Recognized by TripAdvisor as the 15th Top Trending Destination
The study gathered opinions from over 15,000 respondents in 20 countries, assessing critical factors such as quality of life, competitiveness, accessibility, cultural diversity, governance, education, and hospitality towards both residents and tourists. These indicators have allowed Bogotá to secure a spot in a ranking that highlights its strength and potential in the global market.
"Bogotá's inclusion in this global ranking proves that our efforts in promoting and strengthening the city's brand—especially through #BogotáTuCasa—are paying off. This recognition motivates us to continue improving and positioning Bogotá as a regional leader in gastronomy, business, and culture," said Andrés Santamaría, Director of the Bogotá Tourism Institute (IDT).
BOGOTÁ IN THE REGIONAL & GLOBAL CONTEXT
Among Latin America’s top-ranked cities, Bogotá shares the spotlight with:
- Santiago, Chile (56)
- Mexico City, Mexico (58)
- São Paulo, Brazil (62)
- Rio de Janeiro, Brazil (64)
- Buenos Aires, Argentina (67)
This recognition adds to Bogotá's recent Travelers' Choice Awards Best of the Best 2025 award, where it ranked 15th among the world’s top trending destinations. In 2024 alone, the city welcomed over 13.4 million visitors, solidifying its status as a major hub for tourism and business in the region.
Don’t miss:Three Awards for Bogotá at the Tourism Oscars in the South America Category
This achievement is the result of a joint effort by the tourism, business, and government sectors to make Bogotá an increasingly attractive city.
"This recognition clearly reflects our commitment and vision to position Bogotá as a leader in innovation and quality of life. Our goal is not just to be recognized at the regional level but to establish Bogotá as a world-class destination. This motivates us to climb even higher in future global rankings," added Santamaría.
The Mayor’s Office of Bogotá and the Bogotá Tourism Institute (IDT) continue to drive comprehensive strategies to promote and strengthen the city's brand, aiming to increase global recognition and solidify Bogotá as an intelligent, vibrant, and high-impact destination.
Check out the following video to explore Bogotá’s most iconic spots, food, cultural experiences, attractions, and natural landscapes. The Colombian capital sits at 2,600 meters (8,530 feet) above sea level—get a sneak peek and start planning your visit to ‘Bogotá, My City, My Home’!
