Translated by Andrés Martínez Forero
‘Bogotá, My City, My Home’ lit up Times Square, bringing the spirit of Bogotá to one of the world’s most iconic stages. The campaign launched with a week of projections visible on Times Square’s screens until November 11, 2024, aiming to position Bogotá as a vibrant, welcoming destination for international tourists, blending culture, entertainment, nature, and unrivaled hospitality.
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The activation featured colorful performances for Colombian community members and tourists, introducing the best of Bogotá through umbrellas, vibrant displays, and imagery of a world-class city.
“Bogotá, Your Home is a global positioning campaign to attract more tourists and investment and boost the city’s image. Here in Times Square, a place seen by millions daily, we’re showcasing Bogotá’s diverse offerings,” said Andrés Santamaría, director of the Bogotá Tourism Institute (IDT).
‘Bogotá, Your Home Bogotá, tu casa’: A Global Positioning Strategy
Inspired by cities like New York and London, the campaign ‘Bogotá, Your Home Bogotá, tu casa’ highlights Bogotá’s unique attributes: a celebrated dining scene with over 15,000 restaurants; an expansive bike path network, crowning it the world’s cycling capital; and rich biodiversity, from birdwatching to outdoor adventures that make it one of Colombia’s most diverse travel spots.
Check out Bogotá Mayor’s Office account on X to see photos and more details from the Times Square launch:
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— Alcaldía de Bogotá (@Bogota) November 5, 2024
¡Bogotá brilló en Times Square! Con la activación Bogotá Your Home, presentamos nuestra ciudad al mundo, mostrando su cultura, diversidad y encanto. pic.twitter.com/uqL7LNAw7d
An Invitation to Discover Bogotá’s Magic
This Times Square activation underscores Bogotá’s appeal as a unique, diverse tourist destination. It not only aims to attract tourists but also to reinforce Bogotá’s reputation as a welcoming, modern city for visitors worldwide.
With ‘Bogotá, Your Home,’ the city extends an invitation to those dreaming of exploring a city in constant transformation. Bogotá, a gateway to Colombia’s rich diversity, offers travelers an unforgettable experience blending culture, nature, entertainment, and unmatched hospitality.
“Bogotá, Your Home”: A Campaign with Heart
This new campaign narrative, “Bogotá, Your Home,” emerged from collaboration between Bogotá’s Office, the Bogotá Chamber of Commerce, and Invest in Bogotá—a regional productivity and development organization. The campaign strengthens the sense of belonging among locals and visitors, transforming them into ambassadors for a first-rate, sustainable, and innovative global tourism destination.
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Inspired by cities like London, New York, and Barcelona, the campaign also highlights over 60 museums, historical monuments, and Bogotá’s natural heritage, covering 75% of the city’s area—ideal for hiking and birdwatching. The city also offers an exceptional cultural scene, world-class event infrastructure, and the warmth of its people.
Watch this video to get a taste of the city’s iconic spots, food, cultural activities, and natural landscapes. Colombia’s capital, located 2,600 meters above sea level, offers a preview to inspire your next visit to ‘Bogotá, My City, My Home’:
