Bogotá is at Expo Dubai to show thousands of visitors and delegations from more than 190 countries the strengths that make it the best business and investment destination in Latin America.
With their participation, Bogotá seeks to identify investment opportunities, promote major infrastructure projects and expose to the world its export and tourism offer, while promoting world-class ventures that are in search of investment. According to Isabella Muñoz, Executive Director of Invest in Bogota, "Bogotá's presence at the Expo has allowed potential investors from around the world to learn about those differentiating aspects that make Bogotá an inclusive, diverse and entrepreneurial city, characteristics that contribute to making the Colombian capital the best investment destination in Latin America".
As part of its final week in Dubai, the city is participating in the Global Business Forum Latam, a space in which countries from Latin America, the Caribbean and the Arab Gulf States explore synergies and opportunities for economic cooperation. Bogota will be part of the more than 800 delegations from over 50 countries that will be present at the event.
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The city's agenda at expo Dubai, which is accompanied by representatives of entities such as ProColombia, also includes meetings with representatives of international investment funds, investment promotion agencies, companies that may be interested in expanding their operations in the country and in Latin America, as well as government entities and the dynamic entrepreneurship ecosystem
Next, the tweet of Invest in Bogotá highlighting a performance of Bogota culture.
#Expo2020Dubai@Bogota takes over the Colombia Pavilion at @expo2020dubai with a performance that highlights the best of #Bogota's music, art, culture and nature. We are an eco-friendly city that invites you to explore it by #bike! @Colombiaexpo@IsaMunozM@DesarrolloBtapic.twitter.com/Jiyrxen9MR
— Invest in Bogota (@investinbogota) March 22, 2022
Invest in Bogota figures show that in the last decade a dozen new investment and expansion projects from the Middle East have arrived in Colombia for more than 81 million dollars. Bogota was the destination of more than 70% of these projects, making it the main focus of Middle Eastern investment in the country.
A closing to show the best face of the city
Bogotá's agenda in Dubai includes a special event with which the city wants to show those attending the Colombia pavilion some of the features that make it a star city. The show, in which the Bogota brand will be the protagonist, will feature artistic interventions to be carried out together with DreamMaster Enterteinment, a company from Bogota that produces shows in the Arab Emirates.
This staging is complemented by a representation of the city in augmented reality created by the Bogota agency Traffic, specialized in special effects, animation and post-production, which will allow attendees to experience what it is like to live a day in one of the most active cities on the continent.
